Vietnam Secures Its Place Among The World’s Best With Top Rankings In Friendliest Countries, Best Destinations, And Culinary Excellence
Published on
October 14, 2025

Vietnam has officially solidified its position as one of the world’s most sought-after travel destinations, earning top rankings in multiple prestigious global categories. Recognized for its warmth and hospitality, the country has been named among the friendliest countries, with visitors consistently praising its welcoming locals. In addition to this, Vietnam has climbed the ranks as one of the best destinations, offering a diverse range of experiences from stunning landscapes to rich cultural heritage. Furthermore, the country has also gained international acclaim for its culinary excellence, with its unique and flavorful dishes drawing food enthusiasts from all over the world. This recognition is a testament to Vietnam’s growing reputation as a must-visit destination, showcasing the country’s ability to blend tradition with modern appeal, making it a top choice for travelers globally.
Vietnam has recently garnered significant recognition in the prestigious global Readers’ Choice Awards, which are determined by votes cast by the readers of an esteemed international travel magazine. The Vietnam National Authority of Tourism (VNAT), a body under the Ministry of Culture, Sports, and Tourism, reported that the country earned remarkable rankings across various categories in this global competition.
One of the most notable achievements was Vietnam’s impressive score of 97.27 out of 100, placing it 6th among the friendliest countries in the world. This recognition underscores the warmth and hospitality that visitors experience when they visit Vietnam. The country’s people are known for their kindness, openness, and eagerness to share their rich cultural heritage with travelers, making it a welcoming destination for people from all corners of the globe.
In addition to being recognized for its friendliness, Vietnam also ranked 9th among the world’s most attractive destinations, with a score of 94.29. The country’s exceptional beauty and variety of natural landscapes, from lush green rice fields to pristine beaches, contribute significantly to this ranking. Despite stiff competition from other popular tourist destinations, Vietnam’s unique offerings have allowed it to secure a place among the top global destinations. The ability to seamlessly blend traditional culture with modern development has made Vietnam a magnet for tourists seeking both adventure and cultural immersion.
Vietnam’s culinary scene was another area where the country stood out, securing 4th place on the list of the world’s best culinary destinations, with a remarkable score of 96.67. The country’s cuisine is celebrated for its freshness, diversity, and distinctive flavors, which are deeply rooted in Vietnam’s history, culture, and geography. The culinary traditions of the country are often a blend of local ingredients, ancient recipes, and regional variations, making every meal an exploration of Vietnam’s rich cultural identity. This ranking further highlights the growing recognition of Vietnamese food on the global stage, solidifying the country’s reputation as a must-visit destination for food lovers.
For many years, Vietnam’s allure as a travel destination has only continued to grow. The country offers a unique blend of historical landmarks, stunning landscapes, and vibrant cultural experiences that draw millions of international visitors each year. In 2024, Vietnam welcomed nearly 18 million international travelers who came to explore the country’s diverse attractions, immerse themselves in its ancient traditions, and enjoy its breathtaking natural beauty. With a variety of offerings ranging from bustling cities to peaceful countryside retreats, Vietnam offers something for every type of traveler.
The growth of tourism in Vietnam has also been supported by the continued development of infrastructure and services aimed at enhancing the visitor experience. One key factor that has contributed to Vietnam’s rising popularity is the expansion of international flight routes, making it easier for travelers to visit the country from different parts of the world. Improved connectivity has not only increased the number of visitors to Vietnam but has also made it a more accessible and convenient destination for tourists.
Condé Nast Traveller, the magazine that organizes the Readers’ Choice Awards, has praised Vietnam for its breathtaking landscapes, such as the lush terraced rice fields, ancient towns, and emerald-hued bays. These natural wonders are among the many reasons why Vietnam stands out as a unique travel destination. The country’s landscapes, from the mist-covered mountains of the north to the tranquil rivers of the Mekong Delta in the south, are truly one-of-a-kind and offer a diverse range of experiences for nature lovers and adventure enthusiasts alike.
In addition to its natural beauty, Vietnam is also known for its cultural heritage, which is reflected in the country’s ancient towns, temples, and historical sites. Cities like Hanoi and Hue are rich in history, with their well-preserved architecture and deep-rooted cultural traditions. The dynamic energy of Ho Chi Minh City, with its modern skyline and vibrant street life, contrasts beautifully with the peaceful ambiance of smaller towns and villages, where time seems to slow down. Vietnam’s cultural diversity is one of its key attractions, offering visitors the opportunity to explore its history, customs, and traditions in an immersive and meaningful way.
The cuisine of Vietnam is another significant draw for international travelers. Known for its abundance of fresh ingredients, aromatic herbs, and harmonious balance of flavors, Vietnamese food provides a complete sensory experience. From the famed noodle soups to flavorful rice dishes and vibrant street food, each meal tells a story about the country’s cultural evolution. The authenticity of Vietnamese cuisine is a key part of what makes the culinary experience so enjoyable for travelers, as every dish offers a deep connection to the country’s past and people.
Vietnam has earned top global rankings for being one of the friendliest countries, a best destination, and a leader in culinary excellence, thanks to its welcoming locals, diverse attractions, and world-renowned cuisine.
Vietnam’s success in the Readers’ Choice Awards serves as a testament to the country’s growing appeal as a global tourism destination. Its combination of natural beauty, rich cultural heritage, and exceptional culinary offerings has made it one of the most sought-after travel destinations in the world. As tourism continues to thrive, Vietnam is poised to remain a top choice for travelers looking for an unforgettable and immersive experience. With its stunning landscapes, welcoming people, and rich traditions, Vietnam offers an experience that is truly unlike any other.
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